Intentional tracking meets auto-capture flexibility
Heap pioneered auto-capture analytics, but the approach comes with trade-offs in data quality and cost. FlowMetrics gives you the best of both worlds: flexible auto-capture when you need it, with the precision of intentional tracking.
Why teams choose FlowMetrics over Heap
Better Data Quality
Auto-capture everything sounds great until you need clean, reliable data. Our hybrid approach gives you accuracy without the noise.
Lower Storage Costs
Heap's auto-capture means storing everything, even data you'll never use. Track what matters and keep costs predictable.
Stronger Governance
Know exactly what's being tracked and why. Our tracking plan features keep your data organized and compliant.
Better Segmentation
Create precise user segments based on intentional events, not noisy auto-captured data.
Feature comparison
Pricing comparison
Track what you need
Pay for everything captured
“We loved Heap's retroactive analysis but the data quality issues were killing us. FlowMetrics gives us clean data with the flexibility we need.”
Migrate from Heap to cleaner data
A methodical approach to better analytics
- 1
Audit your Heap events and identify what you actually use
- 2
Create a tracking plan in FlowMetrics
- 3
Install our SDK and start intentional tracking
- 4
Enable auto-capture for discovery if needed
- 5
Sunset Heap once you're confident in the data
Ready for cleaner analytics?
Start your free trial today and experience intentional analytics.