Built for products, not just page views
Google Analytics is great for basic website metrics, but falls short for product analytics. FlowMetrics is purpose-built to help product teams understand user behavior, track conversions, and make data-driven decisions.
Why product teams choose FlowMetrics
Event-First Architecture
FlowMetrics was built from the ground up for event tracking. No retrofitting a pageview-centric model to track user actions.
No Sampling
Google Analytics samples data at high volumes, giving you approximations instead of facts. FlowMetrics never samples.
Better Privacy
Your data stays yours. We don't use it for advertising or share it across properties. Full GDPR compliance built-in.
Product Analytics Focus
Features like funnels, cohorts, and user journeys that GA4 struggles with are first-class citizens in FlowMetrics.
When to use which
Use Google Analytics for:
- Marketing attribution and campaign tracking
- SEO and organic search analysis
- Basic website traffic metrics
- Google Ads integration
Use FlowMetrics for:
- Product analytics and user behavior
- Conversion funnel optimization
- User segmentation and cohorts
- A/B testing and experimentation
- Detailed user journey analysis
Many teams use both: GA for marketing metrics and FlowMetrics for product analytics. They complement each other well.
Feature comparison
“GA4 was a nightmare for our product team. FlowMetrics gave us the insights we needed without spending weeks learning a new tool. The switch paid for itself in a month.”
Getting started alongside GA
You don't have to choose - use both for different purposes
- 1
Keep GA for marketing attribution if needed
- 2
Install FlowMetrics for product analytics
- 3
Set up event tracking for key user actions
- 4
Build funnels and cohorts for your core flows
- 5
Use FlowMetrics as your source of truth for product decisions
Ready for real product analytics?
Start your free trial today and see what you've been missing.